The hottest temporary machinery will rank second i

Temporary machinery: ensure the second place in the loader industry in 2015

temporary machinery: ensure the second place in the loader industry in 2015

China Construction machinery information

Guide: on the 15th, Shandong Temporary Engineering Machinery Co., Ltd. announced that the company plans to issue 370million yuan of medium-term notes. Its prospectus has disclosed the company's future strategic goals. By 2015, it will be the second in the loader industry and strive to be the first. According to reports, the company's main products are loaders, excavators

according to the introduction, the company's main products are loaders, excavators and road machinery. In 2011, the sales volume of loaders was 36068 units, with a market share of 17.51%, second only to Longgong and Liugong, ranking at 4. 5% The preparation technology of new printing materials for cultural products ranks third in the industry. The excavator of the company has just started. By quoting Volvo's technology, the structure and performance of the company's products are gradually equivalent to Volvo's technical specifications, and the market prospect is expected to be good. At the end of June 2012, the sales volume of loaders was 19829, with a market share of 20.37%, ranking first in the industry

from 2009 to 2011, the company achieved sales of 16960, 28764 and 36068 loaders respectively, with production and sales rates of 104.00%, 92.00% and 97.00% respectively. Due to the significant growth of the company's output in 2011. In 2012, the company sold 19271 loaders, with a production and sales rate of 102.89%

the company's excavators are in the initial stage. In 2009, the company achieved sales of 94 excavators respectively. In 2010, with the official listing of the company's excavators, the company achieved sales of 1372 excavators. In 2011, the company had 2 excavator production lines, with a production capacity of 5000 sets and sales of 3543 sets

the company has taken expanding the production and sales of excavators as one of its strategic measures. The original annual production capacity of 5000 excavators is far from meeting the needs of the company's strategic development. The key to the sales of excavators lies in the construction of sales channels. The company has started to build sales channels since 2008. By the end of 2011, the number of first-class dealers of the company has reached more than 110, which has sufficient sales capacity; At the same time, the company has formed stable cooperation with its core suppliers in the procurement process. These factors are enough to support the improvement of the capacity utilization rate of the company's annual 30000 excavator project. Therefore, the annual 30000 excavator project has been invested, and now the project has been completed and put into operation

according to the current situation of the construction machinery industry, combined with the competitive situation in the industry and the future development trend, the advantages and disadvantages of the company are analyzed, and the development goals and development plans for the next five years are formulated. According to the development strategy, the issuer will take loaders and excavators as the core to form the ability to provide a full range of solutions for construction machinery; Accelerate the development of financial leasing, service parts, remanufacture and other businesses, and form the ability to provide comprehensive products and services; Based on China, build a second local market around India, Southeast Asia, Latin America and Eastern Europe, and finally form the ability of system layout and operation worldwide

by 2015, the issuer will achieve the following goals: 1. Brand goal: by the end of 2015, ranking first in customer satisfaction and customer loyalty in China's construction machinery industry; Domestic brands rank first

2. Scale target: the company ranked first in the domestic loader market in the second quarter of 2012. On the basis of not expanding the scale of investment, the company will strictly control the improvement of product quality to increase the recognition of customers; At the same time, strengthen brand building and improve the popularity of products. Through these measures, the sales volume and market share of the company will be improved to a certain extent. To this end, the company has formulated to ensure that the loader industry ranks second with a length of 38.9 meters by the end of 2015, and strive to be the first; In the field of excavators, relying on the advanced technology of Volvo Group, the company strives to enter the top two in the same industry with leading technology and preferential prices